What is Bluetooth Marketing?
Bluetooth Proximity Marketing is the means of pushing FREE content to phones or Bluetooth devices within a defined geographical location, called a "Zone." 70% of the 900 million phones sold each year are Bluetooth enabled creating a huge market for this form of mobile marketing.
Zones cover a 100 meter radius per bloo2 device, any phone or Bluetooth device (which is discoverable) entering the Zone will receive a request to download media (pictures, adverts, video, music etc) if the request is declined or ignored the Zone will not re-contact that phone, if the request is accepted the content is downloaded for free.
A log of each transaction is reported from the bloo2 product in each Zone enabling detailed campaign measurement.
Unlike cellular marketing such as SMS, MMS or WAP, Bluetooth is free to deliver and does not require personal information such as a mobile telephone number for the technology to work.
Mobile marketing is increasingly an area that companies and organizations are moving their advertising budgets towards, 'Strategy analytics' predict mobile advertising spend to rise to $14.4bn in 2011. Over 70% of US teenagers in a recent poll said they would download relevant content to their phones if it was offered to them.
Applications for the technology range from: downloading music at festivals or gigs; retailers pushing out special offers to shoppers; government bodies contacting citizens; real estate companies marketing property; brands increasing awareness; airlines and airports delivering travel information to passengers; local businesses attracting customers; leisure and sports facilities generating incremental income from new advertising platforms.
bloo2 provide a range of Bluetooth Marketing Products and services to fit every budget and organization with their online Control Panel Management Suit, Zones can be confi gured across the internet anywhere in the world enabling organizations to keep Zone content fresh and relevant.